Your organization is ready to be more environmentally friendly, making your competition green with envy. Congratulations! Don’t know where to start? Start with your employees.
Many companies have an environmental or green team of dedicated employees who have a vested interest in helping the environment.
Here are a few quick ideas on how to get a green team started and working on good ideas.
- Ask for volunteers on your intranet. If your intranet has personalization built in, you might be able to target environmentally-minded employees.
- Let your employees meet, brainstorm ideas and enlist a leader or two to help them consider implementing projects. Your employees may have big sky ideas and smaller, iterative ones – leaders can help steer the team toward which feats can be accomplished.
- Align ideas to goals already on the radar of your executives – such as cutting costs or adding revenue. This strategic alignment ensures these “green” projects won’t be on the chopping block.
- Let executives weigh in as the green team members present to them. Getting feedback from executives gives them visibility into projects and raises the profile of the volunteers helping to make environmental changes.
- Solicit feedback from all employees by letting them vote on their favorite projects. Garnering support from all employees gets buy-in and helps with awareness, too.
- Use company news and meetings, including all-employee meetings, to celebrate milestones and ideas implemented.
- Measure in terms that everyone can get behind – money saved, carbon footprint reduced, customers earned and more. Share that data with employees!
- Use your environmental impact in your corporate social responsibility (CSR) or community involvement. Also, use the information in marketing materials, especially if it’s something worth touting. For customers who have environmental passion, invite them to celebrate with you by reaching out to let them know the positive steps you’re taking.
- Reward employees who bring their personal passion to work, making good things happen for the organization. Recognize them at company meetings and add them to the intranet. Donate to a favorite green nonprofit or plant trees in the employees’ names.
- Ask your green team to lead the effort to celebrate Earth Day.
Happy Earth Day from everyone at ElevatePoint.
You lean, mean and green?
Your company may be on the environmentally friendly edge. We’d love to know how you got started and kept up the momentum. Share your ideas, and we’ll capture them, sharing your thoughts a future edition of our thought leadership.